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Brand strategy, visual identity, tone of voice and visual language for social media.
Studio Lorena is a wellness-inspired beauty salon with a philosophy that respect and underscores the individual natural beauty of each guest. Everything is designed to not only offer a routine beauty treatment but instead, a full-on self-care session.
With a welcoming low key atmosphere the space features unique elements – including artwork, fabulous books, lush green plants, lighting, good music and scents. All that combined with sensorial experiences, wellness rituals, the finest hair treatments and products, a fantastic tea menu, a highly trained team that sets the standard in the latest cuts, color, styles, full-service make-up, nail services and more.
The logo and new colors for the brand reflects lightness and beauty. The green color also represents the commitment to sustainability in order to recover and repurpose beauty waste ensuring that it’s possible to help keep people and the planet beautiful. They were the first salon in Brazil to own the green stamp.